I am:

a creative thinker and systems builder based in New York City, with a background spanning writing, brand production, and project leadership across advertising, editorial, and digital spaces. My work moves between storytelling and structure — shaping narratives as thoughtfully as I manage timelines. Whether launching global campaigns, directing creative teams, or writing for my personal blog The Lure, I’m drawn to the intersection of feeling and function — where culture, identity, and execution collide.